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Expert
Sales and Management of Commercial Air Time
The
UK is one of the worlds most sophisticated markets for
the selling of commercial air time by television stations.
CCA provides our television customers with a fully managed
system, designed to help them maximise the revenue they get
from their valuable air time.
OASIS
helps to minimise the costs of their sales operation, and
provides the utmost in management information with reports
running against information that is right up to the minute,
not copies that rapidly are out of date.
OASIS
maximises revenue from commercial airtime through:
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comprehensive
and timely information to sales management
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centralised
control over the sales process with detailed reporting
across the business |
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outstanding
usability |
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automation
of routine administrative or processing tasks |
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central
management of data processing, security and support |
Key features
of the OASIS system include:
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Agreement
and Campaign Management
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Automatic
generation of campaigns to meet lay down requirements
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Optimisation
of revenue through efficiency algorithms |
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Full
spot manipulation facilities |
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Rating
Predictions |
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Full
copy management including Commercial Library |
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Highly
sophisticated reports based on current operational data
on Agreements, Campaigns, Audience, Breaks, Programmes,
Revenue, Forecasts, Sales Administration, Accounting |
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Automatic updating of Audience Actuals from BARB |
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Integrated
Accounting System, or interface to standard packages |
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Automatic
feeds from Programme Scheduling Systems and into Transmission
Systems\Multi-channel facility |
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Macro region support |
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Reliable,
cost-effective, secure computer environment |
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Graphical
user interface |
To see
why a fully managed OASIS system delivers great returns on
investment to our customers, and how it does it, call CCA
on +44 (0) 1753 472800 or fill out the Information
Request Form.
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