Business Integrated Intelligent Database Marketing

Introducing MarketPulse

The trend towards corporate agility means that organizations must become more flexible and adaptable than ever: servicing different types of customers, introducing a wider range of products and paying close attention to market segmentation will ensure competitive advantage. In modern organizations, up-to-date and effective, targetted marketing is of paramount importance.

The MarketPulse software product provides the highest performance customer segmentation capabilities and the most cost-effective campaign planning and execution capabilities on the market today. Couple this with the advanced query and analysis capabilities of CCA Analytics, and you have an unbeatable team.

CCA Analytics allows instant analysis of vast quantities of data, providing at your fingertips complete one-to-one knowledge of your customers.

Why restrict the user to limited lists of queries and segmentation criteria predetermined by programming staff? CCA Analytics allows on-line segmentation of the complete database (not potentially inaccurate samples) in seconds. Profile complete segments of any size, on-line through an easy-to-use, visual navigation facility. Navigate the database, slicing and dicing at will, through any number of dimensions at speeds significantly faster than with any other product.

"We need more information" is today's corporate mantra. But, if you can't make effective use of the data you have collected, is there any point in getting it in the first place?

When you really understand your customers, you can optimize their value - extending the lifetime of the relationship with maximum profitability. MarketPulse Campaign helps you do just that. With MarketPulse Campaign, you can combine and manipulate customer segments and build simple or sophisticated campaigns from your desktop - with real counts against huge databases - providing the marketing business user with direct control over strategic decision-making without the need for involvement of IT programming staff.

During execution of campaigns, MarketPulse Campaign automatically maintains complete promotion history for the targeted segments: date of campaign, campaign identifier, campaign cell and promotional collateral or split pack identifier for every individual in the campaign. There is no limit to the amount of promotion history that you can maintain and you can use every item of that promotion history on-line as suppression, selection, or profiling criteria in subsequent campaigns, or later stages of the same campaign.

The unique database index technology employed by the MarketPulse family enables clients with existing Customer Information or Database Marketing Systems to use the MarketPulse software without replacing their existing system or duplicating the data. To help you integrate MarketPulse with the rest of your business systems, CCA’s MQ/204 provides a high-level interface to IBM's Message Queuing Middleware product, Websphere/MQ-the industry standard for cross-platform communication.

MarketPulse clients number their customer, transaction and promotion history records in hundreds of millions; and measure their on-line response times in seconds-even for complex queries.

These capabilities allow organizations to deliver the right message to the right people at the right time more quickly and cost effectively than any other system.

To learn more about MarketPulse, please contact your Account Representative, or submit an Information Request Form.